Are Social Networking (Facebook, Twitter Etc) Sites Effective Means of Literature review

Are Social Networking (Facebook, Twitter Etc) Sites Effective Means of Recruitment - Literature review Example The users of the social networking sites are able to engage in real time communication through text based or cam based or even voice based interaction irrespective of their location. The social networking sites are internet based applications that allow the users to engage into useful communication through the virtual platform that could be accessed with the use of electronic devices like computer terminals, notebooks, mobiles, etc (Zhang, Johnson and Seltzer, 2010, p.81). The social networking have brought about changes in the outlook of the society as they have inclined towards the online mode of communication due to the benefits in terms of time , cost, energy, etc. The young people of the society have shown the greatest interest towards the use of social networking sites (Henderson and Bowley, 2010, p.248). The social networking sites like the Facebook, Twitter, etc. not only form a part of their personal and private lives but also emerged as tools for fulfilling career aspiratio n. The people have started to increase their online presence in order to pursue the career that they desire (Backstrom, Huttenlocher and Kleinberg, 2006, p.42). Needless to say, the social networking sites have proved to be useful in the process of recruitment of the employers and, therefore, increase the chances of users in getting a job. The social networking sites offer the employers a wide range of information on the candidates who could be eligible for the process of recruitment according to the pre-set criteria. The availability of huge number of profiles which are easily accessible to the employers allows them to filter the apposite candidates to be called for the interview and further stages of recruitment. The social networking sites are also useful to the candidates as it provides wide range of information on the companies through the use of online media applications of Facebook, Twitter, etc (Diani, 2000, p.392). The applicants also get the opportunity to interact with th e existing employees who are available on the social networking platforms. The effectiveness of the social networking sites in the process of recruitment, its advantages and disadvantages could be clearly understood with the help of literature review. E-Recruitment The advent of the internet based applications in the form social networking sites have reinvented the ways of communication in which one engages with another and also in the way in which interaction takes place between the individuals and the organizations in the workplace. In order to keep themselves updated with the modern trend, the employers have also been required to embrace the modern communication practices and use the same in the process of recruitment. The growth e-recruitment or the use of virtual platforms in the social networking sites have taken place in order to keep up with the changing trend of communication (Pfeffer, 2008, p.67). Thus the e-recruitment methods have been adopted by the companies in order t o aid the traditional process of